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From YOASOBI and LE SSERAFIM’s units to the combining of star energy due to 88rising Futures, the promise of Asian pop music was on full show in Indio.
Traditionally, Coachella has leaned upon trusted companions to ship a significant “who’s subsequent” artist from Asia when it units up camp within the desert.
Lengthy-running Okay-pop label YG Leisure first landed hip-hop trio Epik Excessive on the 2016 fest earlier than having BLACKPINK in 2019 and 2023 (the place the woman group was a headliner), in addition to their long-running boy band BIGBANG for the in the end canceled 2020 Coachella. Music and media firm 88rising has introduced the likes of Jackson Wang from China in 2023 and as a shock visitor this yr, Joji from Japan in 2022, and each NIKI and Wealthy Brian from Indonesia in 2022. Korean indie-rock acts Hyukoh, these in digital areas like Peggy Gou, and even Japan’s vocaloid scene by way of Hatsune Miku’s reserving in 2020 in addition to this yr all introduced a much-needed vary of illustration to the pageant previously.
However for 2024, Coachella opened its arms to a spread of recent and rising artists boasting an unlimited vary of seniority, label properties and backgrounds, casting its widest internet but throughout Asia’s various pop scenes — most boasting fanbases that show their fandom in fierce fervor — giving the artists a equally giant highlight supplied to pop, rock, digital and Latin music on the influential pageant.
From ATEEZ, YOASOBI, The Rose, LE SSERAFIM and ATARASHII GAKKO! all rocking their very own units to the thrilling mashing of worlds and shock friends that got here collectively on the 88rising Futures showcase, learn on for extra concerning the artists representing this yr and why Coachella 2024 clearly did their analysis when it got here to this yr’s expanded highlight on Asian pop.
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ATEEZ
Main this yr’s cost was ATEEZ, the primary Okay-pop boy group to tackle Coachella the place their rebellious model of cinematic showmanship took over the Sahara stage on Friday evening — finest displayed in each the country-western set design in addition to shirtless members San and Mingi unbuttoning their jackets mid-performance to differentiate themselves from any preconceived boy-band notions. With a sequence of mysterious hints in direction of new music and a future stadium tour on the pageant in addition to throughout social media after the high-octane set, ATEEZ ensured each second was used properly for his or her Coachella debut.
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Xin Liu
Xin Liu not solely lit up the Mojave stage together with her famously intense and complicated choreography alongside a big dance troupe however actually sparkled with the shards and scraps of glistening gold adorning her outfit. Past the stage, the Chinese language starlet additionally seemed to be one of many most-discussed artists on social media with the newest 88rising signee utilizing Coachella to lift her visibility forward of upcoming English music.
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ATARASHII GAKKO!
Recent off their first Pop Songs airplay hit with “Hey,” ATARASHII GAKKO! confirmed off all elements of their efficiency types by hopping like gymnasts into pyramid formations, incorporating dwell taiko drums, carrying outfits that blended conventional and trendy Japanese vogue, and delivering among the cutest crowd interactions throughout all genres.
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The Rose
Representing rock, The Rose’s reserving at Coachella marked a breakthrough second for the quartet who’ve transitioned from Korea’s pop scene to the indie route alongside their associate, Clear Arts. The Rose’s 2023 album DUAL, their first to enter the Billboard 200, boasts some Coldplay-esque atmospheric hymns inside however the band’s intense on-stage power rather more so warranted hyped-up shout-alongs to their tracks, aided by their backing LED screens boasting the lyrics to anthems like “Again to Me.”
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YOASOBI
Following final yr’s worldwide breakthrough observe “Idol” (which hit No. 1 on the Billboard International Excl. US chart for seven weeks) and a string of internationally targeted music, YOASOBI took their Coachella debut to rock each their set on the Mojave stage (the place singer Ikuta Lilas pranced throughout the multilevel stage whereas by no means forgetting to play to her producer-instrumentalist associate Ayase) in addition to be part of the 88rising Futures showcase (bringing ATARASHII GAKKO! to hitch them onstage for an epic ending).
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Number_i, Jackson Wang & Xin Liu
One of the crucial thrilling elements of the 88rising Futures stage was the blending of expertise approaching stage collectively. Japanese singers Yūta Jingūji, Yuta Kishi and Sho Hirano of the trio Number_i, Hong Born–born Okay-pop star Jackson Wang, and Xin Liu of China all joined their star energy within the Mojave Tent for what’s probably a one-time-only collaboration for followers. Jackson even carried out with Number_i for his or her single “GOAT,” hinting at a world remix of their No. 1 hip-hop Japan Sizzling 100 hit.
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Peggy Gou
Korean-born, Germany-based Peggy Gou had her viewers (that reportedly included the likes of Lisa from BLACKPINK) having fun with her vary of dance and disco music within the Sahara Tent, however the DJ-producer-singer additionally introduced her personal set of dancers — not sometimes seen within the EDM house — with the gender-bending troupe’s voguing, whacking and group choreography bringing some further appetizing visuals past the mega-watt LEDs.
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LE SSERAFIM
With lower than two years underneath their belt, woman group LE SSERAFIM additionally delivered their model of attitude-driven Okay-pop efficiency fashion to Sahara as their Billboard International 200 hit songs like “ANTIFRAGILE,” “Good” and “Unforgiven” (with a cameo from the music’s legendary featured guitarist Nile Rodgers) all delivered the internationally eclectic sounds already inside Coachella. The quintet’s dwell debut of recent music “1-800-hot-n-fun” additionally pointed to the pageant being a spot for artists to ship musical surprises and wouldn’t be the one new music debuted on the fest.
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BIBI
A final-minute shock introduced simply hours earlier than the 88rising Futures showcase, BIBI carried out her No. 1 South Korean hit “Bam Yang Gang” and shared her new duet with Jackson Wang throughout her short-but-heavily efficient time on the Mojave Tent. It wouldn’t be stunning if the fast cameo simply secured BIBI her personal set for Coachella 2025.
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Tiger JK & Yoon Mi-rae
After first becoming a member of 88rising’s 2023 Coachella stage, Korean hip-hop pioneers and married couple Tiger JK and Yoonmirae joined 88rising as soon as once more this yr for a refreshed set of music and collaborators. The duo unexpectedly opened with a rendition of Stray Children music “Topline,” which options Tiger who referred to as the Okay-pop boy band “the gorgeous group Stray Children.” Xiu Lin later joined the couple to carry out the music “Increase Tick Increase,” which the 2 wrote and Tiger produced.
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Awich
Together with her eye on the worldwide market, Awich performed her first Los Angeles live performance simply days forward of becoming a member of the 88rising Futures showcase. The Japanese rapper introduced YOASOBI and ATARASHII GAKKO! onstage to showcase a versatility that might be key as she preps future English music
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