ATEEZ, LE SSERAFIM, 88rising, YOASOBI

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From YOASOBI and LE SSERAFIM’s units to the combining of star energy due to 88rising Futures, the promise of Asian pop music was on full show in Indio.

Traditionally, Coachella has leaned upon trusted companions to ship a significant “who’s subsequent” artist from Asia when it units up camp within the desert.

Lengthy-running Okay-pop label YG Leisure first landed hip-hop trio Epik Excessive on the 2016 fest earlier than having BLACKPINK in 2019 and 2023 (the place the woman group was a headliner), in addition to their long-running boy band BIGBANG for the in the end canceled 2020 Coachella. Music and media firm 88rising has introduced the likes of Jackson Wang from China in 2023 and as a shock visitor this yr, Joji from Japan in 2022, and each NIKI and Wealthy Brian from Indonesia in 2022. Korean indie-rock acts Hyukoh, these in digital areas like Peggy Gou, and even Japan’s vocaloid scene by way of Hatsune Miku’s reserving in 2020 in addition to this yr all introduced a much-needed vary of illustration to the pageant previously.

However for 2024, Coachella opened its arms to a spread of recent and rising artists boasting an unlimited vary of seniority, label properties and backgrounds, casting its widest internet but throughout Asia’s various pop scenes — most boasting fanbases that show their fandom in fierce fervor — giving the artists a equally giant highlight supplied to pop, rock, digital and Latin music on the influential pageant.

From ATEEZ, YOASOBI, The Rose, LE SSERAFIM and ATARASHII GAKKO! all rocking their very own units to the thrilling mashing of worlds and shock friends that got here collectively on the 88rising Futures showcase, learn on for extra concerning the artists representing this yr and why Coachella 2024 clearly did their analysis when it got here to this yr’s expanded highlight on Asian pop.

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