Breakaway Music Festival Taps Celsius As Presenting Sponsor for 2024 – Billboard

Power drink firm CELSIUS is entering into the music area with a brand new partnership with Breakaway Music Pageant.

The most important multi-city pageant within the U.S., Breakaway will welcome CELSIUS because the presenting sponsor for all ten stops of their pageant circuit this 12 months. As a part of the partnership, CELSIUS will launch the “Highway to Breakaway” at every occasion, with health activations and exercises led by CELSIUS trainers, along with samples of the most recent CELSIUS Vibe flavors. CELSIUS may also provide followers meet and greets with choose artists, and associate with retailers on unique VIP giveaways.

The Breakaway Music Pageant dates additionally double as stops on CELSIUS’ 2024 “Important Vibes Tour,” which seeks to convey “important vitality to the perfect music festivals and concert events across the nation.”



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This 12 months’s Breakaway Music Pageant tour kicks off April 26 in Tampa, with headliners Illenium, Kaskade, Zedd and Sofi Tukker taking up Raymond James Stadium (residence to the NFL’s Tampa Bay Buccaneers). Tickets to the two-day pageant in Tampa begin at $146 on-line.

CELSIUS may also be current on the Breakaway Music Festivals in Charlotte, Columbus, Kansas Metropolis, St. Paul, Grand Rapids, Boston, Nashville, and San Francisco. Dates run by way of the tip of October, and artists for the above festivals are anticipated to be introduced quickly. You’ll be able to see extra particulars at BreakawayFestival.com.

CELSIUS says the partnership with Breakaway was a no brainer, drawing on each manufacturers’ shared ardour for music and bringing individuals collectively.

“The CELSIUS Important Vibes Tour goals to create an unforgettable and distinctive expertise by way of the transformative energy of music,” says Kyle Watson, Govt Vice President of Advertising and marketing at CELSIUS. “Our aim is to foster a robust sense of neighborhood, memorable experiences, and forge emotional connections with our customers. By means of this partnership, we purpose to encourage festivalgoers and supply them with the Important Power they should elevate their pageant expertise.”

“Breakaway’s aim is to convey the most well liked international expertise to underserved markets throughout the U.S.,” provides pageant co-founder, Adam Lynn. “Breakaway is a spot not just for fan discovery, however a spot to encourage artist creativity by offering a platform to construct neighborhood, achieve publicity, develop their careers, and who is aware of…finally develop into the following Tiësto, Martin Garrix or Flume.” 

Whereas CELSIUS has develop into a go-to drink for each newbie gymnasium goers and health influencers alike — because of its promise of sooner metabolism and fats burning — the vitality drink has caught on with the music crowd as effectively. Latest CELSIUS occasions have introduced out everybody from Loud Luxurious to G-Eazy and Madison Beer.

By RemmyTex

Remmytex is a blogger, promoter, entrepreneur and and a businessman. Call or send a Whatsapp message for more information on +2349075664854 or you can email remmytexblog1@gmail.com

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