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Grupo Frontera Makes Cameo in Nissan’s 2024 Super Bowl Ad: Watch – Billboard


You received’t have to attend until Sunday to observe Grupo Frontera‘s cameo in Nissan’s Tremendous Bowl advert starring Saturday Evening Stay breakout Marcello Hernandez.

The 60-second industrial launched on Monday (Feb. 5) options Hernandez retelling the riveting story about his surprising, but adventurous journey whereas test-driving the newest Nissan Pathfinder. Simply as he hits the street, Hernandez will get calls from his abuela (grandma), sister and uncle asking him — and the Nissan salesperson as his co-pilot — to select them up. So, they do.

“From the dealership to the mountains, desert and seaside, Hernandez and the salesperson make their manner by this epic journey, the Pathfinder navigates varied terrains whereas thrilling everybody throughout all generations of the household,” an official description of the advert reads.

As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a sales space close by and asks Hernandez to maintain narrating his epic journey. “Qué? No, sigue, sigue (What? No, preserve going, preserve going),” the group orders.

The advert will air on TelevisaUnivision on Sunday, Feb. 11, as a part of the networks’s Tremendous Bowl 2024 broadcast for Spanish-language viewers. 

Univision can even broadcast a pre-kickoff efficiency — that includes a particular efficiency by Puerto Rican star Myke Towers — introduced by Nissan, which can air on Univision at 4 p.m. ET Sunday from the Caesars Palace in Las Vegas.

“At Nissan, we’re at all times on the lookout for methods to deeply join with our clients,” stated Marisstella Marinkovic, chief advertising and marketing Ooficer, Nissan U.S, in an announcement. “We’re utilizing the nation’s largest sport day to air an in-language spot that reignites the love of Nissan amongst bicultural Latinos, who comprise lots of our clients. From our partnership with TelevisaUnivision, to the Latino expertise and the director we casted, we introduced music and sports activities collectively to create an exciting in-language and in-culture expertise.”

“This can be a important second for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language artistic to our viewers,” added John Kozack, govt vp of multimedia gross sales at TelevisaUnivision. “Latinos are an financial powerhouse, and this nationwide stage gives the proper alternative for manufacturers like Nissan to achieve this fast-growing demographic – and additional our objective of showcasing the worth and significance of in-language and in-culture promoting to this client base.”

Watch Nissan’s Tremendous Bowl advert above that includes a cameo from Grupo Frontera.

By RemmyTex

Remmytex is a blogger, promoter, entrepreneur and and a businessman. Call or send a Whatsapp message for more information on +2349075664854 or you can email remmytexblog1@gmail.com

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