Jack Harlow Stars in New Balance 550 Campaign: Photos

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Jack Harlow is displaying off new colorways of the New Stability 550 sneaker dropping solely at Foot Locker on Thursday (Feb. 22).

The “Lovin on Me” rapper stars in a brand new marketing campaign for the New Stability 550 sneaker now accessible in tan, olive and inexperienced and blue, grey and white colorways. The marketing campaign was shot in Harlow’s hometown of Louisville, Ky.

The New Stability 550 first debuted in 1989. The basic sneaker made a reputation on the basketball courts again within the ’80s, however as of late, you’re extra more likely to see celebrities sporting the newest colorways of the New Stability 550.

In 2020, New Stability reintroduced the 550 by releasing limited-edition designs earlier than dropping a full lineup the next 12 months.

Harlow signed on as a New Stability ambassador the next 12 months and has appeared in a number of campaigns. “I’ve been rocking New Stability since I used to be a child, so to formally be part of the model on this approach is actually thrilling,” he mentioned on the time. “I’ve all the time cherished the 990 and lately the Joe Recent Items 990v3 and collabs with the 550’s have been fireplace. I’m excited to peek backstage and work with the model extra.”

Stars similar to Justin Bieber, Taylor Swift and Adele have been photographed within the trendy and inexpensive New Stability 550, which retails for $110.

The brand new colorways might be accessible on-line and in shops at Foot Locker, Youngsters Foot Locker, and Champs Sports activities.

See extra photographs of Harlow’s New Stability 550 marketing campaign under.