Taylor Swift 2am Countdown Clock on Instagram After ‘Tortured Poets’

Taylor Swift simply launched her new album The Tortured Poets Division — however from the appears of a mysterious new countdown hidden on her Instagram profile, the enjoyable is much from over.

As quickly because the pop star’s 16-track challenge dropped at midnight on Friday (April 19), Swift made her very first put up on Threads, Instagram’s text-only counterpart which launched final yr. On the identical time, a mysterious two-hour countdown went stay on her Instagram web page, probably ticking all the way down to a brand new announcement or shock coming at 2 a.m. ET.

The brand new countdown is certain to pique the pursuits of Swifties, who’ve seen that the musician has seemingly been teasing the quantity 2 for weeks. Her Tortured Poets Spotify library set up in Los Angeles featured a peace-sign statuette, and Swift herself flashed two fingers on digital camera on the 2024 Grammys when she first introduced her new document. The clocks on the library pop-up and in her cryptic “Fortnight” music video announcement from earlier this week have all been set to 2 o’clock, and the star tweeted Wednesday, “✌️days til THE TORTURED POETS DEPARTMENT.”

Solely time will inform what 2 a.m brings — however within the meantime, Instagram and Threads have a number of different new options for Swifties to get pleasure from. Followers can now change their direct messaging backgrounds to visuals impressed by the Tortured Poets album art work; plus, Threads customers who share the singer’s first put up will obtain a customized “TTPD” badge on their profile, distinguishing them as bona fide Swifties.

Within the week main as much as Tortured Poets launch day, Instagram launched its unique secret countdown, which was solely seen when followers pulled down on Swift’s profile to “refresh.” The countdown additionally prompted viewers to comply with the 14-time Grammy winner on Threads.

As this was occurring, conversations on Threads tagged #TTPD, #The Tortured Poets Division, #Tortured Poets, #TSTTPD, #Swifties or #Taylor Swift prompted a particular shimmer impact to look, whereas celebratory hearts appeared onscreen for many who “appreciated” a put up stamped with any of the identical tags.

Full with 16 tracks, 4 bonus songs unfold out throughout numerous deluxe variations and collaborations with Submit Malone and Florence + The Machine, The Tortured Poets Division was one of the crucial anticipated releases of 2024. Swift took a break from her world Eras Tour to arrange for the album’s launch however will resume the trek in Might.

“It type of jogged my memory of why songwriting is one thing that really will get me by my life,” she mentioned of the challenge at a February Eras present. “I’ve by no means had an album the place I wanted songwriting greater than I wanted it on Tortured Poets.”